HB Blog

Insights from the leadership at HB on technology and culture

The Dangers of Counterfeit AV

on August 22, 2019

Deciding to spend money on new technology is not a decision that you take lightly. You create plans and workflows before considering the technology you incorporate into your organization. All of this work, time, and money should not be ruined by a single AV product. Counterfeiting products has been going on for a number of years and it’s only getting worse. Now, it’s AV gear and not just lamps and cables. Here’s why you should always work with a certified AV partner to safeguard your technology.

In October of 2018, a raid was conducted in Enping City, China in which fake Shure, Sennheiser, Yamaha, and Harman gear was seized. This raid, which was not the first, was instigated by Shure and fake and fraudulent pro-audio, wireless microphones and receivers, consoles, amplifiers, and processors were found.

Shure president and CEO, Chris Schyvinck said in an article about the raid that, “Counterfeiting is an ongoing problem for the audio industry, and we remain vigilant in our anti-counterfeiting efforts.”

While this sadly isn’t shocking, what you can take away from this is the knowledge that the counterfeit equipment can negatively affect you and the money you spend on new technology. Not just in that the counterfeit equipment aren’t quality products and you’ll have to replace them fast than authorized items, but that they may also short or damage the technology they are connected to.

Here’s how you can be more aware as the problem of counterfeit technology is only getting worse as companies look to save a dollar or two. First, make sure you only deal with reputable AV integrators. Second, Optoma has a non-authorized dealer list. Check it before you make any purchases. Third, don’t let serial or product numbers fool you either, they’re being copied as well.

Using authorized technology will guarantee that your hard work and planning will pay off. Saving a few dollars at the beginning of a project could mean hundreds if a counterfeit cable ruins your technology environment. Generally, these false products are sold online and most reputable AV companies work directly with manufacturers. It’s important to work with reliable AV partners who don’t use counterfeit products.