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Display Technology: People Want More, Technology Delivers

on October 06, 2015

The people have spoken! They want more digital display technology, and the industry has delivered. Find out what’s new, here.

Digital signage is the second fastest growing ad medium in the world, and it isn’t difficult to understand why. With a screen in every pocket, consumer expectations are high—and display technology has risen to match. Big screens are made to be attention grabbers; bold visuals, dynamic video, and an interactive experience make digital signage a highly captivating experience that brands are eager to deploy.

The retail industry—an early adopter—isn’t the only area primed for growth. A report from NPD DisplaySearch shows that, after a couple of cooler years, the global large-screen public flat-panel display (FPD) market is on the rise. From educational institutions to airports and hospitals, an improving economy means more organizations can afford the investment, and a wider range of low-cost display models has lowered the bar for entry.

Whether it's the 4K or 8K ultra-HD screens, touch or multi-touch screens, no-glasses 3D displays, or new curved displays, digital display technologies are growing at a rapid pace. This is encouraging brands and marketers to get innovative—and their audience is responding.

Display Technology Matures—With Very Cool Results

On its own, a big screen isn’t enough to get attention anymore. We’ve integrated digital displays into our regular routines, from the lunch menu at a fast food restaurant to news headlines on the morning train. A wide range of organizations—like houses of worship, financial institutions, airports, and hospitals—use display technologies to disseminate critical information. The increased use of interactive whiteboards in educational institutions is one factor NPD DisplaySearch even highlights as a reason for the industry’s expansion.

However, lower costs and new tech are inspiring experiences that go well beyond the everyday.

When Alfred I. DuPont Hospital for Children in Wilmington, Del., went through a major renovation, they installed a 50-foot-wide by nine9-foot-high video wall with their youngest patients in mind. The new “Discovery Zone” combines gesture technology, animation, and creative storytelling, and creates an engaging experience for up to 30 children of all ages, allowing them to interact with plants and animals in an on-screen environment.

“Actually we expect that, contrary to the usual feelings about a hospital, kids are going to really love being here," pediatrician Dr. Neil Izenberg, chief executive of the Nemours Center for Children’s Health Media, said in an interview.

Qantas has also tried something new with Qview, an interactive digital content portal the airline installed in its clubs and lounges around Australia. Using information gleaned via their complimentary Wi-Fi, displays in these areas will be tailored to reflect the interests, destinations, and departure times of nearby travelers.

“We know our customers are turning to their mobile devices to access their latest news and sport content. By integrating this with personalized flight information, including up-to-the-minute boarding times, walking time to their boarding gate and weather at the destination, our customers will be able to find the information they need in the one place,” said Olivia Wirth, Qantas Group executive manager brand, marketing and corporate affairs.

In fact, smartphones and mobile devices are behind many of the display experiences that users have come to expect as normal. Mobile will feature prominently in the future of display technologies.

Display Technology is Getting Better

For any technology to stay relevant, it needs to adapt. To meet changing business needs and expectations, digital signage displays are getting smarter, lighter, thinner, and more cost and energy-efficient. Additions like embedded media players, mobile wayfinding technologies, touch-enabled digital displays, and multi-point interaction are paving the way for content the audience can interact with in their own way. By making the most of this, brands can create rich media experiences that build stronger relationships with their customers.


Photo Credit: ScreenMedia Daily via Compfight cc