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5 Reasons Cloud Video Conferencing May Be Right For Your Business

on May 19, 2014

As video conferencing becomes more and more important to modern business, it's also becoming increasingly clear how impractical it can be. Not only does creating a video conference require a lot of complex equipment, it also means gathering all the participants from your company together in a conference room -- thus taking up space that could be used for in-person conferences and meetings. Add in the hassle of scheduling the meeting at a time that's convenient for everyone, often across several different time zones, and you have to wonder if it's worth the effort.

Fortunately, there's a simple, more streamlined way of connecting with people remotely: cloud video conferencing for business.

Here are five reasons why cloud video conferencing for business is an essential resource for your company.

  1. Cost-Efficiency. The equipment and services for an on-premises video conferencing system can cost thousands of dollars, if not more, generally up front. On the other hand, a cloud-based system allows you to pay for the services as you go, based on your specific video conferencing needs at any given time. That way, you get all the same video services in a package that's easier on your budget.
  2. Simplicity. An on-premises video conferencing solution must be entirely implemented and managed in-house by your IT team. This requires not just money, but a plethora of other resources as well. A cloud-based system is managed by a third party, freeing up your team to concentrate on more important issues.
  3. Scheduling Flexibility. As previously mentioned, scheduling a video conference is not an easy task. And, sometimes, you simply can't wait for a scheduled meeting with your business partner. You don't have a formal agenda; you simply need to talk to them for a few minutes, face to face. An on-premises video conferencing system locks you into rigid scheduling, but a cloud-based system allows you to have either scheduled or impromptu meetings with equal ease, so that you can meet with people on your terms, anytime, anywhere.
  4. Device Flexibility. Your on-premises video conferencing package is set up to accommodate specific equipment and devices. This is one of the reasons why you still have to schedule meetings in the conference room, even for a remote link-up. If someone wants to video conference at their desk, using their own tablet, they're out of luck. Configuring the system to accommodate every device that every employee wants to use is tedious and time-consuming. But with a cloud-based solution, the provider can integrate those devices for you, and provide support for them, allowing a BYOD environment, wherein people can video conference how they want and where they want, including mobilely from a tablet or smartphone.
  5. Interoperability. Devices aren't the only compatibility issue with video conferencing. A conferencing tool needs the ability to connect with a variety of other systems and endpoints, regardless of their company of origin. An on-premises system doesn't allow that, severely limiting who you can connect with. But cloud video conferencing for business gives you that flexibility to connect with people across platforms and technologies.

A cloud-based service is the simplest and most flexible method of video conferencing. It connects you on your terms while saving you time and resources, allowing you to conduct face-to-face business anywhere, any time. So, what can cloud video conferencing do for your company?