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3 Ways Web RTC Will Revolutionize Video Collaboration

on July 10, 2014

Web RTC is an Internet protocol that allows people to communicate in real-time with their web browsers. Read more about the three main ways that this technology may revolutionize video collaboration.

Web RTC is an Internet protocol that allows people to communicate in real-time with their web browsers. The big advantage of Web RTC is that users can video conference with other people without the need for a separate client or program for an audio or video chat. Many industry experts are very excited about Web RTC: Jason Uberti at Google says that notable technology companies like Ericsson, Microsoft, and Cisco are very interested in how Web RTC can be used to make communication much easier. There are several ways web RTC will revolutionize video collaboration.

Streamline Internal Video Collaboration Software

The main draw of Web RTC is that it does not require a client to be installed for audio or video chat. This will make it much less difficult for IT departments to manage the software and hardware in place in their infrastructure. Instead of needing to keep multiple applications up to date for effective collaboration, companies would just have to ensure that their browsers are up to date. This will free up IT professionals to work on other tasks that need to be accomplished to help business infrastructures.

Improve Customer Accessibility

Another of the important ways Web RTC will revolutionize video collaboration has to do with company interaction with current and potential customers. For example, help desks that need to interact with users will see a great increase in efficiency, since users will be able to call in to start a video chat right from their browsers. Businesses that have special offers or deals in place for web customers can talk to these prospects instantly with Web RTC, instead of having them submit a form and then wait until someone at the company is available to get back to them.

Web RTC will Boost Collaboration Security

Using Web RTC, companies will not have to manage their security extensively by putting safeguards in place for multiple applications used for video chatting. Since Web RTC will only use browsers for both audio and video collaboration, businesses will only have to be sure that their browsers are secure to protect them from viruses that could wreak havoc on their network. Currently, companies that use multiple clients for video and audio calls will have to make sure that security is in place for each of these clients, which is a time-consuming effort. Web RTC provides a single universal platform to secure, which saves time and money for IT companies and means that there is less of a chance that collaboration will be interrupted because of a network that fails due to security concerns.

Web RTC is still in its early stages, but there are already positive signs that exemplify successful adoption of the video collaboration technology. One notable example is Amazon’s “MayDay” feature on their new Kindle HDX device. This function allows Kindle users to get connected with tech support in just seconds, instead of having to call a number and hope that a representative is available. Some of the ways web RTC will revolutionize video collaboration are yet to be seen, but there is no doubt that this technology holds some very exciting potential for the future of Internet communication.