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Measuring ROI on Unified Communications

on July 21, 2014

Companies need to unified communications to become a single ubiquitous solution that brings together all communication channels. But how do decision makers to justify the cost? - What is the value of for instance a single missed call from a prospect?

When it comes to business communications, there isn’t a company on the planet that doubts their importance. The proof is visible because when you walk into any office you will see all the tools right in front of you; phones, computers, mobile phones etc. However, are those more common devices really the keys to better business communication?

Moving forward, the impact of the new ways of communication such as video conferencing and social media are going to leave a lasting mark on business communications. Companies are going to need to unify their business communications to become what unified communications set out to be. A single ubiquitous solution that brings together all of the communication channels. On a positive note, technology is making this increasingly possible, however, the challenge remains for decision makers to justify the cost?

In this piece on Information Age, the question gets asked about what is the value of for instance a single missed call from a prospect? When business is good, it may not be given a second thought, but just how hard will your customers work to reach you?

In a world where there are many channels to choose from and the vast majority are expecting immediate response, a fully unified communication platform makes your employees more accessible to customers while making the quality of  business communications better with the incorporation of video and instant message that can be read on any device.

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