HB Blog

Insights from the leadership at HB on technology and culture

Is AV Really Killing the Written Word?

on August 18, 2016

It’s no longer a prediction—it’s a reality. Audio/video (AV) content exceeds written content in terms of web traffic—garnering 70 percent of all consumer Internet traffic in 2015, a number...

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How AV Integrators Can Maintain Relevance at the IT Table

on August 02, 2016

The AV world needs IT as part of the design and installation process. Not too long ago, the AV industry could afford to think of IT as an afterthought. But in recent years, the two have become...

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How to Use AV to Keep Attendees in Your Booth for Longer than 45 Seconds

on July 28, 2016

The average trade show attendee spends 8.3 hours meandering the exhibit hall floor. That may sound like a lot of time, but when you consider a mid-size trade show could have as many as 400...

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AV Professionals: It’s Time to Work on Your Audio Skills

on July 20, 2016

Most AV professionals have one overriding goal when they approach any project: To create a seamless audiovisual experience that makes users forget they are using the technology. Integrators have...

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Winning the Battle of Better Business Communication

on December 08, 2014

Business communication consists of many different methods of sharing information within an organization. One goal of sharing information is to guarantee your organization’s commercial benefit....

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Is There a Better Way for Email?

on December 05, 2014

Today the communications industry is growing by leaps and bounds, but one segment hasn’t quite kept up with the rest. You need look no further than your cluttered email inbox to recognize that...

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Building Workplaces for the Future, the Digital Way

on December 01, 2014

For enterprises to survive and grow in today’s shifting business landscape, they will need to become digitally fit for a future that will most likely be disruptive, unpredictable, and...

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The Life-Changing Power of Internet of Things

on November 14, 2014

A recent article in the Top Tech News, discussed how Internet of Things will transform lives in days to come. Internet of Things (IoT) is an all-pervasive technology that has the power to not...

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Design Keys to Maximizing Digital Signage

on November 10, 2014

Digital signage has great potential when it comes to capturing audience attention and promoting customer engagement. But when it comes to engagement, what makes it work are both the design...

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Using Video to Tell Your Business Story

on October 29, 2014

With more users gravitating toward videos, it’s time that we evaluated the role of video in creating engagement and building brands with maximum effect. That brings us directly to the topic of the...

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