Modern students prefer to get their information digitally - digital signage makes sense in educational facilities.
With even the television sidelined by computers and handheld devices among millennials, according to Deloitte, it’s small surprise that the use of digital signage in schools and colleges is on the rise. According to Higher Ed Tech Decisions, nearly 70 percent of colleges have installed digital displays on campus.
This makes perfect sense: Modern students prefer to get their information digitally. As digital natives, they’re accustomed to technology and digital is a deeply integrated part of their lifestyle. The retail and commercial sectors have made good use of digital signage, and educational institutions need to keep pace.
Why Schools Need Digital Signage
Digital signage in schools and classrooms helps capture students’ attention better than traditional means, not only improving communication and distribution of information but helping to engage and motivate students.
Cut Through the Clutter
Unlike traditional bulletin boards, where students need to sift through stacked and out-of-date notices, digital signage makes information management easier.
Digital signage enables dynamic, engaging, and even responsive content. Specialized software helps keep information fresh; content can be given an expiration date, after which point it will no longer be visible. And, since digital signage lets you prioritize information, you can arrange notices to maximize exposure.
Generate Safety Alerts
Administrators are always looking for ways to communicate with students and faculty quickly, especially in case of emergency; recently, institutions have relied on text or email alerts. Digital signage is an effective way to reach people who don’t have, or aren’t looking at, mobile devices. If the unexpected happens, digital signage can display messages and deliver updates or instructions across campus instantly.
Fill in Wait Times with Informative Content
Often, students have to wait in long lineups at the library, at the administrative office, or in the cafeteria. Placing digital signage at these high-traffic points can take advantage of this captive audience to share schedule changes, new offerings at the cafeteria, and other news and events.
Make Classrooms More Interactive
Beyond their use in public spaces, digital signs can also have a positive impact on classroom activities. Screens can be used to show educational videos, or to serve as a display board for upcoming activities, due dates, and test results. Touchscreen-enabled signage helps create a more engaging and interactive classroom environment.
Digital Signage: A Bridge Between High School and College
High schools can use digital signage to prepare high school students for the way ahead, while colleges can incorporate them into their marketing plans.
For example, interactive kiosks can be used to share course and admission-related information to help students make better choices. By including features like real-time social media feeds from campus or interactive tours, colleges can give potential students better insight into classes and campus life.
Getting information through to busy millennials is a challenge at the best of times. By including digital signage in on-campus communication, administrators can connect with students on familiar ground, in a way that works for them.