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Insights from the leadership at HB on technology and culture

Seek Consistency in Your Business Partnerships

on November 05, 2014

Just like technology that rides on the success of consistent efforts, good business partnership relies heavily on the level of consistency between the partners. By consistency, what we mean is the ability to learn, grow and evolve together, hand-in-hand. Partnerships thrive on the collective attempts of both the parties to support each other with their complimentary set of skills.

Just like technology that rides on the success of consistent efforts, good business partnership relies heavily on the level of consistency between the partners. By consistency, what we mean is the ability to learn, grow and evolve together, hand-in-hand. Partnerships thrive on the collective attempts of both the parties to support each other with their complimentary set of skills. And, this is especially true when it comes to the partnership between your AV, IT and UC departments, where each partner is vested with the responsibility of bringing some innovation or out-of-the-box ideas to the table.

Technology – a fiercely dynamic landscape

In tech fields, change is constant – what is new and interesting today dies a slow death the moment a better technology arrives to supplant it. And that happens quickly and often. This is why the need to evolve, adapt, and grow is more pronounced with relation to technology than with anything else. The field of technology pretty much follows the Darwinian rule of ‘survival of the fittest,’ where the ability to adapt and change reigns supreme.

A strong and a committed partnership, either within an organization or with your vendor partners, helps companies withstand the icy winds of change that blow in the tech landscape. With shared goals and collective efforts, technology partners within an organization are stronger together, functioning without silos, and are more often able to emerge with actionable strategies much faster than individual enterprises.

Tech sales – technology + business  

We won’t argue that new technology isn’t exciting. New tech is always interesting and exciting, it keeps buyers’ interests picqued and entices them to want to buy.  But what lies at the heart of tech sale is hardly ever technology itself--it’s hardcore business needs that lead to the purchase—the right purchase, anyway. The very best tech partners have great deal of business savvy and understand that cool will always be cool, but solutions that deliver the greatest business benefit and the biggest ROI are exponentially more important to the bottom line than cool and bright and shiny. Collaborating with a business-minded partner has better benefits for the partnership as a whole. So, if you are a company that prides itself on its tech smarts and innovative spirit, you should ideally be looking for a partner who has a strong business sense, even if that means compromising a little on the tech aspect. It’ll be worth it to you and your company in the long run.

The role of consistency          

The importance of consistency in tech partnerships can never be overstated. With a seemingly endless need for efficiency, scale and flexibility, technology partners are presented with the challenges to remain consistent. However, consistency in tech partnerships can be better understood in the context of sustained efforts to adapt to the changes. To make this partnership work, partnering companies should be able to innovate, improve their performance, and levels of understanding. They need to be able to remain connected with one another and collaborating effectively as they routinely integrate and adapt to the constant change that’s an integral part of the tech landscape into the equation.  

Finding a partner who can evolve with your business will not only yield better tech project outcomes, but better business outcomes as well. With more technology companies looking forward to entering into profitable partnerships, it’s imperative for them to understand the basic tenets of partnerships as it relates to technology while giving due importance to the business side of things. In a nutshell, tech partnerships are more of business partnerships that are underscored by the need to remain consistent.