Video walls are a great way for your business to bring your content and brand message to life. Learn why it matters and how to do it well.
Today's consumers are technology minded and visually driven. Video walls—arrangements of multiple monitors combined to form large, eye-catching displays of screens—cater well to both consumer tendencies. These are excellent marketing tools because they can help bring your brand's message to life.
Video Wall 101: What You Need To Know
Video walls can be comprised of LED arrays, LCD panels, rear projection displays and more. Packing an impressive visual punch, these displays are not likely to be missed by consumers. You may have noticed video walls in large shopping centers or other retail settings, but they can provide significant value to other industries, including the following:
• Educational facilities
• Medical facilities
• Places of worship
• Security rooms
Video walls have an increasingly prominent place in advertising, and companies are noticing. In fact, a recent report forecasted the global video wall market to experience a 19.18 percent CAGR (compound annual growth rate) from 2014-2019. With that projected growth, it may be time to consider adding video walls to your marketing toolbox.
Tips to Getting It Right
If done well, video walls can add significant value to your marketing strategy and give your brand presentation a facelift. These visual aids provide utility and spark the interest of customers, allowing your message to reach wider audiences and promoting additional engagement with your content. Here are some strategies for video wall success:
Pick a good location. There are many factors to take into consideration when choosing the location for your video wall. Determine your ideal square footage and make sure to address environmental challenges such as the amount and location of daylight, as well as cooling requirements. You'll also need to decide if your display will be on an existing wall or recessed into a space. Collaborate with system integrators who are familiar with your type of project and who can help ensure your behind-the-scenes needs are met.
Know your content. Of course, the presentation aspect of a video wall is an important planning consideration. However, don't downplay the role of the relevant, goal-focused content you'll be pumping through the screens. The content type can even affect your hardware requirements. If you hope to display interactive content, for example, you'll need different equipment than what will be necessary for only looping video.
Refresh your message. The goal of your video wall is to get attention. Once that's done, you can wow consumers with your well-targeted message full of useful content. Then you're done, right? Wrong. Refreshing your message is an integral part of video wall success. Frequently updating your content and including an interesting mix of ads and information can help keep your audience engaged and your brand top of mind.
If done correctly, video walls can accomplish every marketer's dream: Engaging your target audience in a memorable, manageable, and measureable way. If you are mindful of location and carefully construct and refresh your message, video walls can help your brand catch the eyes of today's tech-savvy consumers.