HB Blog

Insights from the leadership at HB on technology and culture

How Unified Communications Is Changing the Way Businesses Connect

on March 27, 2014

What's one of the biggest problems facing businesses today? Poor communication is near the top of the list. Communication between employees and management, between employees and customers, between the company and its vendors... The list goes on. When communication fails, your entire company fails. Which is a bit ironic, considering that we live in the Communication Age. Connecting with someone, whether they're in the next room or on the other side of the world, can be accomplished with the touch of a button.

What's one of the biggest problems facing businesses today? Poor communication is near the top of the list. Communication between employees and management, between employees and customers, between the company and its vendors... The list goes on. When communication fails, your entire company fails. Which is a bit ironic, considering that we live in the Communication Age. Connecting with someone, whether they're in the next room or on the other side of the world, can be accomplished with the touch of a button.

The Problem of Too Much Communication

The problem is, that same technology that keeps us connected wherever we are, ends up making communication more complicated instead of simpler. How do you reach someone? You can e-mail, text, Instant Message them, call and leave a voicemail, or use any number of other methods. But every one of those methods of communication is another thing they have to remember to check.

If you need to get in touch with someone quickly, how can you be sure which method is most likely to reach them? Maybe they ignore text messages but respond to e-mails right away. Or maybe they take forever to wade through e-mails, but will respond if you call. In this world of instant communication, everyone communicates in different ways, which can make it hard to reach the important people in your business. Fortunately, now there's a way to keep companies connected on all channels: Unified Communications.

Unifying Your Communications

As its name implies, Unified Communications helps businesses connect by uniting all of a company's different methods of communication under a single platform (Voice, Video, Messaging). In this way, a single message can be received on more than one medium. For instance, if someone leaves you a voicemail, the text of it can be sent to your e-mail.  An instant message can be received as a text on your phone or a video call can be pulled to an audio call on your mobile device. With Unified Communications, companies can stay connected with everyone important, no matter where they are or how they choose to communicate.

This all-encompassing platform can be used to accomplish all sorts of tasks more quickly and resolve a multitude of issues. You can use it to alert you when inventory is running low. You can address customer questions and issues immediately. You can employ a group calendar that all of your employees can access and update with their own appointments and conflicts. This allows for quick scheduling of meetings for maximum attendance, without having to wait for everyone to respond individually with their availability.

We live in a world of instant communication. But unfortunately, instant is no longer fast enough. In order to do business, you need to be constantly connected to your employees, your customers, your vendors, and any number of other people. Unified Communications helps businesses connect with the world around them in order to keep things running quickly and efficiently, no matter where you are or what you're doing.

This constant connection can help you reduce the time of your sales cycle, resolve internal issues more quickly, and greatly decrease the response time for customer questions. And saving time translates to cutting costs, increasing your ROI, and generating more revenue in general. Keeping your company connected to the rest of the world doesn't have to be a complicated manner. Unified Communications makes it easy and efficient, so that you always know what's going on.