Video conferencing capabilities are no longer considered a high-tech luxury—they’re an affordable, practical, and nearly required technological staple for any business. If your organization hasn’t yet adopted this technology or you’re assessing how much of an asset video conferencing would be, read through this list and consider whether you can afford not to have it.
Enterprise video marketing and conferencing solutions are expected to become a $35.6 billion industry by 2018. For any company in any industry, video conferencing provides tangible benefits and advantages in the workplace. These are just a few:
- Easier collaboration for increased productivity. The obvious benefit of video conferences is allowing key individuals to participate in meetings no matter where they are. Video conferences can be organized and launched in minutes, encouraging spur-of-the-moment collaboration and idea-sharing across office branches or between employees and contractors. People can join video conferences with nothing more than a laptop and a microphone—or even just a smartphone—as long as they have a solid Internet connection.
- Decreased time and costs by reducing employee travel. Video conferences allow businesses to cut travel costs while still permitting their sales teams and other employees to develop that “face-to-face” connection with their clients. Video conferences are also far less disruptive to daily workflows than traditional meetings, since employees aren’t using valuable time traveling to and from meetings when they can join them remotely.
- Minimized space requirements, equipment, and infrastructure costs. Video conferencing facilitates the ability for employees to work remotely, reducing office space requirements and the infrastructure and operating costs that go along with them, from office furniture to utilities. A contractor working on a six-month project may not need an office if he or she can provide updates and collaborate remotely. Similarly, organizations no longer need a large conference room space to host all key meeting members when they can dial in and participate remotely, even sharing files and slides electronically.
- Enhanced employee recruitment and better work-life balance. Building a video-conferencing culture within an organization enables recruitment of top candidates across the country, expanding the talent pool for companies that are hiring. Additionally, the ability to telecommute and use videoconferencing to stay in touch with team members can make a position more desirable to many employees. With in-house employees, freelancers, and independent contractors all seeking a better work-life balance with flexible hours and less commuting time, video conferencing allows for a seamless connection between the two.
- Increased communication with clients. Every client-based business appreciates the ability to keep in touch with customers, and video conferencing makes doing so much easier for both sides of the table. Keep in touch with clients throughout a project, and stay informed of any changing requirements or specifications. Face-to-face time is valuable, and clients will appreciate seeing the progress of a project firsthand without needing to travel to do so.
Video Conferencing: More Accessible Than Ever Before
Video conferencing is already cost-efficient compared to employee travel, but as video conferencing hardware and software have dropped in price in recent years, it becomes an even better value with a lower cost of entry. Technology has evolved so quickly that a high-definition video display, video conferencing software, and the hardware needed to run everything costs a fraction of what they did a few years ago.
To further reduce start-up costs, more companies are turning to cloud-based video conferencing systems, which reduces hardware requirements and enhances scalability and mobility.
Video conferences are valuable assets for countless companies across several industries, especially for small businesses. They help keep costs low, make it easier for key employees to stay in touch with clients, and give the business clear advantages over competitors. SMBs strive to keep costs low and productivity high, and video conferencing capabilities enable both.Photo Credit: seedeebee via Compfight cc