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Emergencies Fostering Video Conferencing Growth

on November 19, 2014

A recent article in IRMagazine.com discussed how video conferencing is emerging as a viable solution for companies in crisis. It cited the example of a “mega-cap” healthcare company in the U.S that faced an emergency situation when its CEO failed to join an important marketing trip due to flight delay.

A recent article in IRMagazine.com discussed how video conferencing is emerging as a viable solution for companies in crisis. It cited the example of a “mega-cap” healthcare company in the U.S that faced an emergency situation when its CEO failed to join an important marketing trip due to flight delay. The company IRO sorted out the problem using video conferencing to connect the CEO with the investors. Using collaboration technologies is becoming increasingly popular in the investor relations space, due, in part, to stories just like this one.

According to a white paper published by Polycom, video conferencing was the most rapidly growing business service in 2013, with an estimated 37.4 million global users, a number predicted to rise to over 200 million in just 5 years time.

Video conferencing platform OpenExchange released some important statistics that show a 225% increase in the number of individual and small group meetings using video conferencing software in August. The report also found that the users regularly involved the C-suite in their online interactions, with 90% of meetings including a company executive.

When it comes to IR actions, video conferencing offers the following benefits:  

·       Reduces travel time.

·       Saves money spent on business trips.

·       Offers the capability to hold meetings with investors from multiple locations.

Mark Loehr, CEO at OpenExchange, stressed the growing influence of video communication in IR,“It shows the power of the solution, and we’re seeing more and more examples of it,” he states. While Nicole Maselli, OpenExchange’s vice president of sales said, “Analysts are also embracing this platform to meet with investors in a more real-time fashion. They can reach out to investors over video to discuss a ratings change, hot sector news, and the like.”

Video conferencing is not only making virtual meetings possible, but is also salvaging organizations from the brink of disaster in some situations. The ability to make saves like the one for the “mega-cap” U.S. healthcare company, is leading to an increased adoption of this communication platform by the corporate world.       

Has video conferencing saved your company from fiasco recently?