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How Digital Signage Is Making Waves In Healthcare

on July 23, 2014

Digital signage is one of the hottest new trends in the healthcare industry. It's use in healthcare has expanded greatly in recent years and is being employed in some very innovative ways. There are several key reasons why digital signage use in healthcare is becoming very popular with healthcare professionals and patients alike.

Digital signage is one of the hottest new trends in the healthcare industry. Digital signage use in healthcare has expanded greatly in recent years and is being employed in some very innovative ways. There are several key reasons why digital signage use in healthcare is becoming very popular with healthcare professionals and patients alike.

Digital Signage Reduces Costs Associated With Static Signage

Static signs like banners, posters, and stands all have one specific purpose. They are made to convey one particular message, but when that message needs to be changed it requires the original sign to be removed. In some cases, a new sign needs to be put into its place. These procedures cost time and money and may possibly lead to a slowdown in the operational efficiency of certain areas of a healthcare facility.

With digital signage, it is a snap to change the message of a sign. Depending on the sign and the type of message that it needs to convey, the process of changing its message can be done in just seconds. This cuts down on the time and resources wasted when healthcare facilities change out static signs.

Digital Signage Helps Improve The Patient Experience

Digital signage use in healthcare often involves wayfinding and other tools that will help make a healthcare patient’s experience less difficult. Will Townsend at Becker’s Hospital Review points out that digital signage can be used to help patients get to the right check-in and patient rooms faster. This helps improve operational efficiency and makes your patients less confused and stressed out about their healthcare.

Digital Signage Is More Flexible

Digital signage provides dynamic content that can be changed based on the specific needs of the provider. Content displayed on digital signs can include video, weather feeds, website content, and data from applications. These signs can be used in all parts of a hospital or healthcare facility, from the waiting room to the exam room. The flexibility of digital signage improves the ability of healthcare professionals to communicate with their patients, which is an integral element of success for those in the medical field.

Digital Signage Provides Optimal Targeting For Signs

There is no way for static signs like posters and banners to change their target audience once they are created. With digital signage in healthcare, this function is easy. You can change your signs so that particular members of your patient population are targeted when the sign displays its messages. For example, if you wanted to provide information about the wait time for specific clinics, you could use digital signage to update this information in real-time to give people the projected wait time for each clinic in your hospital.

Digital signage use in healthcare is helping care providers and their patients more effectively exchange important information. If you are considering digital signage for your hospital or medical facility, it is important that you think about the potential applications and find a provider that you can depend on to supply you with the ideal signage solution.