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Insights from the leadership at HB on technology and culture

Why Digital Signage Is Important For Connecting With Millennals

on June 24, 2014

For many businesses across the globe figuring out a way to connect with Millennials is a key conversation when driving strategy and execution.

According to an article recently published in Digital Signage Today, 80 million American’s fall into the Millennial demographic it is estimated that about 1/3 or all U.S. spending will be done by Millennials by the year 2020.

With this transition coming fast and furious, the question becomes how can brands better connect with a generation who prefers to garner their brand news from social media sites and blogs rather than traditional advertising?

Interactive Campaigns with Digital Signage

One of the quickly growing trends for engaging this 24/7 socially connected generation is the use of interactive campaigns with digital signage.  Especially effective in retail, but easily expandable into corporate communication and live events, the idea of giving the younger generation a way to socially connect to your brand with interactive digital signage is a great way to build engagement and brand awareness while showing a keen understanding in the behavior trends of the millennial.

At HB Communication we work with companies around the world to help drive their technology initiatives to improve the way they communicate and collaborate with clients, prospects and employees. Let’s connect and see how HB can help your organization meet its needs.