Digital signage has great potential when it comes to capturing audience attention and promoting customer engagement. But when it comes to engagement, what makes it work are both the design aesthetics, as well as the captivating content that are a part of the overall experience that the digital signage delivers.
Digital signage has great potential when it comes to capturing audience attention and promoting customer engagement. But when it comes to engagement, what makes it work are both the design aesthetics, as well as the captivating content that are a part of the overall experience that the digital signage delivers. A recent post in the DigitalSignageToday’s official blog sheds lights on factors that not only offer great outcomes, but also help companies get the most out of their digital signage marketing efforts. Here are the key factors that make your graphic content engaging and entertaining for your audience.
Fresh and relevant content
News and updates about your business might not interest everyone, but current events do. This is why it’s important to intersperse your company updates with other relevant information and current events like weather, time, or maybe even relevant sports updates. Besides relevance, it’s equally important to maintain the fresh appeal of your content, either with new updates and messages or with small tweaks in the design department.
Crisp and clear communication
Your message has a very short time in which to make an impact, since most viewers will just glance at it. To grab eyeballs, your content should be short (below 250 characters is ideal), crisp and to-the-point. Rather than cramming to much content into one space, consider using sliders if needed to communicate your message clearly.
It’s a proven fact that images are more visually appealing than mere text. This is especially true in the case of digital displays, where your audience doesn’t have time to read a long, text-rich message. And when it comes to attracting busy people at first sight, rich media and compelling images are the key. Make sure you use good quality photographs or compelling stock images as you develop your campaigns with a view toward creating eye-catching messages that you would actually make time to stop and take a look at.
According to the Online Publishers Association, 80% of users remember a video ad they viewed in the past 30 days. In addition to the use of video, you can also spruce up your digital content with the use of motion backgrounds, or even animated clips.
Without a proper call-to-action, your audience would not know what to do with the information that you’re sharing with them. To interact with them better, you need to give them specific CTAs. That might include a call to download something, to respond in some way, to repost content using a hashtag or some other step to learn more and draw them deeper into the experience that you’re trying to create (or the sales funnel).
Following these tips will ensure that your digital messages are more than mere blink-and-you-miss instances. Not only will they help you create the right impact but also make digital signage a profitable investment for your business.
Are you following these steps for your digital signage campaigns?