HB Blog

Insights from the leadership at HB on technology and culture

Apple Joins the UC Bandwagon with its New Product Launch

on October 17, 2014

Last night, Apple launched two new iPad devices – the iPad Air 2 and the iPad mini 3, a new iMac mini, and its latest operating system – OS X Yosemite. As what Apple proudly calls their “strongest line-up ever,” each of these products have not only been designed as the best-in-class in its respective category, but they have also been optimized to work seamlessly together.

The role of unified communication (UC) in improving collaboration is currently a hot topic for discussion among communication experts, and with its latest product launch, Apple joins the conversation.

Last night, Apple launched two new iPad devices – the iPad Air 2 and the iPad mini 3, a new iMac mini, and its latest operating system – OS X Yosemite. As what Apple proudly calls their “strongest line-up ever,” each of these products have not only been designed as the best-in-class in its respective category, but they have also been optimized to work seamlessly together.

By bringing together mobile and desktop, Apple has created what it calls “Continuity” which is a sort of unified communications system that allows users to hop from one device to another to complete a particular task without a break in rhythm. For instance, you can take your iPhone calls from your Mac or iPad, or start a task on your Mac and complete it on your iPad just as easily. Enabling devices with third-party widgets, third-party apps, third-party filters in Photos, and even third-party keyboards, Apple is widening the horizon of collaboration for its users.  

The importance of collaboration in today’s dynamic workplace is increasing rapidly. As such, seamless transition between multiple device platforms and dependence on cloud-based systems are two factors that underline the current work culture. Apple’s strategic development of its products to meet these demands is a big step forward in not only the collaborative economy, but in our personal iives as well.   

According to Apple’s CEO, Tim Cook, the company’s next product lineup will include wearables, tablet computing, notebooks, desktops, software, digital media and e-commerce, which is going to take its UC endeavors further.

With Apple entering the unified communications market, we’ll no doubt see this from other vendors in the near future, and the workplace, and collaboration as we know it, will continue to evolve.

Sources: SiliconRepublic