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A Business Guide to Digital Transformation Strategy

on September 28, 2016

The digital age demands that businesses open themselves to change if they wish to remain successful and relevant in their markets. Digital technology is growing every day, and new technologies seem to appear on a regular basis. Rather than simply reacting to each new advancement, the most successful brands are those that craft a digital strategy tailored around a proactive approach to digital transformation. 

While a digital strategy typically has a singular focus to improve the productivity of one group of people or one department of a business, a digital transformation essentially rebuilds an organization from the ground up. This type of process requires access to the newest tools, technologies, and software as well as the human resources and talent capable of using these assets to maximum effect.

Build Flexible Strategies

Collaboration is simpler and more critical to business than ever before thanks to the digital age. It’s easy to connect with coworkers and other key players of a business. So easy, in fact, that we sometimes forget to do it. A successful digital strategy is a cohesive one. Your digital transformation should entail all aspects and departments of your business and seek to innovate beyond the obvious.

Identify Roadblocks and Collaborate

It’s never a good idea to hinge a new digital strategy on one basic element or have a single goal. Digital transformation should consider your entire organization and how your company can grow and benefit from digital transformation as a whole. A new IT strategy must involve the entire company so each change brings value to the whole organization. An overarching change also means that obstacles can be identified, assessed, and handled from several angles.

A shift for the better in one department can create a massive nightmare for another, so it’s vital to keep everyone on board with each new change. By encouraging a collaborative approach to change, you involve your entire company structure in every new endeavor and can more quickly assess the benefits and drawbacks of a digital strategy.

Listen to Your Employees

Most people in the modern working world have encountered unpleasant shifts in the workplace at one time or another. Nothing is more frustrating for an employee than a poorly-executed policy shift or a seemingly unnecessary change to the status quo—especially if it affects how employees complete their work. It’s essential for leadership to involve the workforce in the digital transformation process. Not only will this help the organization move forward as a cohesive unit, but it will also help keep everyone positive and confident.

Employees want to know that their company cares about them and values their input. During a digital transformation, it’s vital to consider how a shift will affect the entire business at all levels. Employees can provide valuable insights that may not be visible to the company leadership, so it’s important to include every level of the enterprise in the planning phases of a digital transformation.

Employees help make a digital transformation more inclusive and well-rounded, and they can provide valuable feedback about how well a change is working. Listen to your workforce about what works and what doesn’t—you’ll often find they’ve noticed issues you completely missed.

Digital transformation depends on carefully crafted strategies that consider the entire organization. Once you start the planning process, identify the issues that need to be addressed and include all levels of your company in the process. As long as you keep the lines of communication open between leadership and employees, you’ll be able to measure the success of each new digital strategy.


Photo Credit: Gilberto Laguna via Compfight cc